Since its inception in 2012, “Sahil Aneja” has been modern fashion brand in India, which aims to revolutionise the concept of fashion.
Being male led, the brand aims to bring to the forefront the fusion & fashion of the Indian man’s needs in the global forefront.The brand image is bold, fusion led, dynamic and yet operating in the boundaries of the codes of male fashion. Colors play a critical role in the brand story and the boldness of the colors is critical to enhance the noticeability of the range. The Indian man does need to step out of his comfort zone and reach out to the global audience as an inspiration and not as a follower
Creative director, Sahil Aneja is a University of Arts, St Martin’s, London alumnus. He has previously worked under the Rohit Gandhi and Rahul Khanna before starting his own label. The brand received the “Grazia Young Fashion Award” in Menswear in 2016. From dressing the casual Indian male to the tuxedo led formal male, the range establishes a strong sense of fashion largely redefined as fashion fusion.